7 common marketing tools used in Hair transplant

Hair transplant is a wonderful procedure for natural hair restoration. It has gained popularity among people and physicians as well.

Unfortunately, an unethical practice has given it an image of an illegal practice. This has affected the quality and efficacy of standard treatment.

But, on the bright side, every hair transplant center is not misleading you. There are plenty of options across the country/world that employ business ethics. Therefore, it is wise to consider the following points while choosing your hair restoration center.

‘Scarless, no cutting’ surgery

This is among the most commonly used tool for selling hair transplant. This misleads into giving an impression that hair restoration surgery is scarless.

Truth: There is no surgery to date which is devoid of scars. The new age FUE technique leaves very fine scars. These scars are small to be very visible and can be hidden by long hairs. FUT technique, on the other hand, causes long linear scars while FUE technique causes multiple small scars of hypo-pigmentation.  https://abhrs.org/about-abhrs/code-of-ethics/

‘No touch’ technique

It gives the impression that the procedure employs ‘no handling of grafts’.

Truth: The procedure involves a graft to be punched and displaced from the donor tissue. It is then placed in the recipient site. This shifting is not possible without any mechanical touch by a probe or any forceps. https://abhrs.org/about-abhrs/code-of-ethics/.   https://abhrs.org/about-abhrs/code-of-ethics/

Pain-free procedure

Unless you have been promised for sedation, there is no other way to numb the scalp without little discomfort and pain.

Truth; Hair transplant is usually done under local anaesthetics and requires multiple injections for numbing. Injections are made using a very fine needle which is relatively less painful. But this does not make it a completely pain-free procedure.

A technician works better than the doctor

Assistants play a wide role in handling the instruments, graft preservation and more. It is unethical for the surgeons to allow assistants for extraction and implantation of grafts. It is widely common in Asian countries like India and others where doctors make their assistants perform the procedure.

Truth; The technician usually lack basic hair science and their understanding of the procedure cannot be compared to that of a doctor.

Stem cell, cloning  

Stem cell for hair growth and hair transplant is merely a marketing tool.

Truth: No randomized control trial has been made for humans to date. Currently, Stem cell treatment is not established and thus to be avoided.


FUT is a past 

Both FUE and FUT have a significant place in hair restoration. An experienced surgeon may guide you what could give you the best results.

Truth: FUE is an advanced technique but it doesn’t replace FUT in many cases (Grade VII baldness). It is always better to discuss with the surgeon if you have any concern related to this.


Instant, super instant transplant, BioFUE 

There is no scientific nomenclature or approval of such words in reference to hair transplant. This does not influence the final results and it is unworthy to fall for such words. https://abhrs.org/about-abhrs/code-of-ethics/


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4 thoughts on “7 common marketing tools used in Hair transplant

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